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Vital Information
Each quarter WakilishaMag.com features articles on all issues, including business & finance, culture, arts, travel, lifestyles, society and African issues as related to Africans in the Diaspora.

Strategy
Our strategy is to serve a clearly defined niche market.  This class of Africans in the Diaspora is passionate, educated and a loyal clientele. A thirst exists for the published periodical product of ‘Wakilisha Magazine’, displaying the journey of the fellow African in the Diaspora and creating that voice that will continue to inspire this community.  In addition to Wakilisha’s role as premier platform, we produce our own exclusive interviews with thriving newsmaker Africans.

Audience
Our audience is highly educated and affluent.  African expatriates in the Diaspora are 48% more likely to be university graduates than other immigrants; they hold PHD degrees at double the rate of other expatriates and have the highest level of education amongst foreign-born residents.   Many travel frequently, both domestically and internationally.  Sectors well represented in our audience include:

  • Travel
  • Business
  • Government
  • Public health
  • Sales
  • Education
  • Nonprofit
  • Faith Based Organizations

WakilishaMag.com can customize advertising and sponsorship packages to meet campaign budgets and audience targets. We work closely with advertisers to help structure campaigns reflecting specific corporate or institutional goals.
Units & Formats
The diverse range of available advertising formats (standard IAB units) include:

  • Banners -- 468x60 (Home page)
  • Inset -- 180x160 (inside stories targeted to any geographical or topical category)
  • Sponsored links -- two lines of text, up to 65 characters per line (located on our classifieds page)

RATE CARD

Banner

468x60 pixels (20k maximum)

$8.00 per 1000 page impressions

Inset

180x160 (5k)

$8.00 per 1000 page impressions

Sponsored link

two lines of text up to 65 characters per line

$3.00 per 1000 page impressions

We accept GIF, HTML, and Rich Media formats, contingent upon testing approval.  Maximum of four animated frames per creative.  No strobing effects.  For Flash, we only accept Macromedia Flash Version 5 and above (.swf format).  SWF files must have the "ClickTag" variable expression in place for embedded URLs and target windows must be set to "_blank". All flash creatives require a back-up GIF image.

A page impression is the number of times an entire page, including the ads is viewed by one of our readers. ('Hits' is a less useful measurement, since there can be any number of these on a single page.

The minimum cost for an advertising page varies.  The advertisement can be contracted from one to eight weeks in duration.

Payment must be received before a campaign can begin.
Wakilisha's publications provide critical data to multinationals and international business. The site reaches sectors such as global finance and investment, oil and natural resources, pharmaceuticals, technology, travel and tourism, and transportation. Other high-profile audience segments include governments, international media and NGOs, policy groups, and international institutions.

If you are interested in placing advertising please click here. Thank you!
 


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